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'Tana Sutra' illustrates how sunbathers switch positions every 20 minutes to yield an optimal glow.
May 16, 2025
By: Lianna Albrizio
Associate Editor
Alix Earle is taking on Hot Girl Summer in Hawaiian Tropic’s new sultry campaign, “Tana Sutra.” The tongue-in-cheek campaign illustrates how sunbathers switch positions every 20 minutes to yield an optimal glow. Tana Sutra, a play on Kama Sutra, provides a guide of tan-tric positions to achieve the optimal glow. Earle aims to empower pool-goers to let their flirtiest, most confident selves shine all summer long. “Ask any sun-lover, including Alix Earle, and they’ll tell you – the secret...
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